You’ve probably heard of ghostwriting before, but perhaps you’re not sure what a ghostwriter actually does, how to become one, or how much they make. Ghostwriting has evolved in recent years and is now one of the most lucrative niches for freelance writers. …

Originally published at www.constant-content.com. Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. But the competition…

Are you’re thinking about creating a website for your freelance writing business? A website can be a great way to show off your portfolio, highlight your accomplishments, and connect with potential clients. But is creating a website really worth the cost and effort? If so, how do you actually go…

Originally published at www.constant-content.com. As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. …

Originally published at www.constant-content.com. Bounce rate is a term widely used in the marketing world, but what does it really mean in terms of content marketing success? As a key indicator of the behavior of website visitors, bounce rate is still one of the most important metrics to monitor website…

Originally published at www.constant-content.com. If you want to become not only a freelance writer but a sought-after one, it is imperative you develop a strategic growth plan for your writing business. Freelance writers who deliberately improve their marketability have a much greater chance of building long and profitable careers as…

Originally published at www.constant-content.com. When marketers talk about SEO, they’re almost always talking about optimizing for Google. As Google still owns 63.5 percent of the US market share, it makes sense to cater to the most popular search engine. However, it would be a mistake to ignore the marketing potential…

You know by now that publishing a diverse mix of content is the best way to build brand awareness, drive website traffic, and increase conversions. But what if you don’t have a huge content marketing budget like many larger brands do? Fortunately, content marketing doesn’t have to break the bank…

Originally published at www.constant-content.com. Every marketer has heard the phrase “content is king.” This is because good content increases brand awareness, generates new leads and keeps customers engaged. Without great content, you’ll struggle to connect with your target audience, make lasting impressions and encourage sales. However, creating new content can…